Analysis of a Music Video

Florence and the Machine - Cosmic Love

I choose to analyze this video, as Florence and the machines persona is very magical and enchanting. Where our theme for our video being based on the story book 'Alice in Wonderland' this video was very good for inspiring ideas, to gain the whole supernatural feel for our music video. The video starts of with a flickering lightbulb, in sync with a heartbeat sound. This as the intro already brings large amounts of mystery to the video.

You then see Florence, she is looking in awe and creeping through a forest. There are zoomed shots of her rings, all colourful and bright. There are then a selection of shots that switch from her in the forest/magical land, and in a room full of mirrors. When she is in the room of mirrors, the camera is at a high angle, so you can see her dancing and then all of her reflections in the mirrors around her. Florence portrays a very flowy amount of movement, looking very mezmorized and stunned, which once again relates back to the whole idea of her being mystical.

She talks a lot about 'stars' in her song, and throughout there are lots of fairy lights and light bulbs everywhere that flicker and relate to the whole idea of 'twinkling stars'. There is an extreme close up of the light bulb, that changes fast into an action match of her eyes, that are twinkling and sparkling. Her style of singing is really shown through her video's. As she is really magical and different when she sings, her voice brings a very different approach to music, which is proved by her mix of rock ands soul. Her costumes in the video are also very mystical, but at the same time portray her elegance. The video has a blue hue on it throughout, which gains a cols sort of feeling. ''Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.''