There is a small amount of connection between the lyrics and visuals and that’s the amount it talks about the sky, and in the video he is travelling through the sky, apart from that there is no connection, much like Coldplay’s other video’s, where even the song titles are completely irrelevant.
There are no intertextual references or voyeuristic treatment of the female body. The camera angles are very different too a normal music video, as infact the camera has been placed on a tripod above the floor and doesn’t move throughout the video. This gains a lot of focus too all the amazing amount of detail that engages you into it. Where the main singer of Coldplay, Chris Martin, is such a famous, iconic figure, he doesn’t need a camera focusing on him constantly throughout the video, so the demands of the record label influencing the video aren’t high as he already gains a lot of fame. This is a major part of the video as it has to look like a dream style world that has been created by the movement of pictures. I don’t know if the pictures are animation or have been individually drawn and all scanned in bit by bit to give more of an effect to the video, but either way the detail is very imaginative and creative. The video has been created on a black board style flooring, with a wide variety of stories being told throughout, through a collection of moving drawings and pictures, drawn by pastels. At the end there is a explosion of colour as Chris Martin gets up of the floor and walks off, shakes a few people’s hands and leaves the set, as if what he has done was so easy, just simply lie on the floor whilstthe editing takes control.
The sound is very relaxed and mellow, which relates to the video’s soft and subtle colouring, and slow drawings, relating to the calmness of the song. We would really like too use a chalk style animation in our music video, too relate too the whole 'Alice In Wonderland' style magical, mysterious theme.
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