Intertextuality is when someone uses media that has already been used too promote/advertise another form of media. It is shown in music video's quite a lot, just reusing idea's that have been previously shown in video's. One example of this is Madonna's music video 'Material Girl' and Mary Lambert drawing on 'Diamonds are a girls best friend' and 2Pac and Dr Dre's 'California Love' Hype William's drawing on 'Mad Max' they are just a few examples of cinematic references which dominate music video's. The intertextual image isnt of Marlyn Monroe, it is a similar blonde that uses her looks and fame too get what she wants, shown by all the men surrounding her throughout the video, also playing of the men. Visual reference in music video's comes from a range of sources, but the main 3 being Art Photography, Cinema and Fashion, which can be taken from the music video. In our video our main influence's are other video's about teh generation's of people. Our chosen song (Stay Awake - By Example) Talks about a 'messed up generation', so we want to look at the different races of people and how they come together as part of it. In the Video 'Where is the love?' by The Black Eyed Peas, it talks about where is the love in society. There is a key '?' shown throughout the video, e.g as a tatoo, road signs, on a van and in land. You also see people from all races singing the song, it is also very inspirational to listen too and watch. We hope to use some of these ideas in our video.
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