Target Audience

The target audience for our video would focus on the younger generation. Considering there are so many stereotypes in today's society, we would like to focus on them and how they are all different. We would like too look at the sort of audience that 'Where is the love?' by Black eyed peas did, a mix of all ages and generations and help bringing them together, but we would look at the more teenage audience as that is where the main mix of steretype's is, as everyone forms their own friendship groups, based on the outer stereotyping. When looking at Maslow's hierachy of needs, the video would be ranked at the third tier, friendship, family and sexual intimacy. Friendship and family being the main thing that brings society together, so it's another way that connects people of all different races and cultures. The video looks at both gender's equally, as it should be looked at anyway, and all ages being treated fairly. It would also look at all classes A-E in the social grouping category, so not on more well of people as they have more money, and not on the less fortunate people in the society, as they have less money. Where our video, (Stay Awake by Example) involves him rapping, this automatically brings the teenage audience into it, also where Example is a chart topper for many of his songs, played consistently on the radio, lots of ages will listen too him.